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Special guest to the morning's event was Tina Macuha, Good Day Sacramento (CW31) morning traffic commute host. She shared about her recent diagnosis (April 2009) and treatment of her breast cancer, the importance of early detection and how her mother died of breast cancer in 1983.
Funds raised benefit Geweke's Caring for Women Foundation. The Foundation has always been focused on creating awareness for the need of early detection for breast cancer.
As the event has grown and progressed they have begun to realize the other side of the breast cancer story; women who are in the fight for their life and struggling financially to stay afloat. The stories have touched their hearts deeply which is why the Geweke's Caring for Women Foundation was started in November of 2008. All money raised through Pink October events will go towards helping Breast Cancer Survivors who are struggling with financial needs. They are able to see the tangible results of their efforts by touching these women directly.
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